Google AdWords Communication Extension
Digital Amber has ability to run email address acquisition programs using AdWords Communication Extension
Google Communication Extension allows advertisers to collect email addresses through AdWords. It’s an easy way to acquire emails of engaged users as they already searched for keywords in your campaign. This product is still in beta testing, however, Digital Amber created a solution that can utilise communication extension to capture email addresses.
When user types their address in the text box, data can be automatically sent to designated destination – i.e. your email marketing platform or your CRM system.
If user has an Google account and is currently logged in, their email address will be pre-populated, making it easier to subscribe.
This solution is still under beta testing – however, it’s possible for advertisers to participate in these beta-tests. Please contact Digital Amber if you would like to use Communication Extension.